Work Experience

Advocacy Communications

• Directed government and community relations campaigns on reimbursement fairness and health reform, achieving top-tier engagement among boards, colleagues, and medical staff.
• Successfully advanced state and federal advocacy efforts for large Catholic and not-for-profit systems.

Client & System Reach

• Trusted advisor to nationally recognized organizations: Trinity Health (Saint Alphonsus Health System), Ascension (Carondelet Health Network) Tenet Healthcare, UT Southwestern Medical Center, Providence St. Joseph Medical Center, Children’s Hospital of New Orleans, AIDS Healthcare Foundation.

Corporate Communications

• Directed internal and external communications across a multi-hospital, multi-state footprint, to ensure consistent messaging, strengthen brand reputation, and build trusted stakeholder relationships.
• Produced hundreds of high-level deliverables for CEOs and senior leaders, including governance board memos, executive reflections, speeches, Op-Eds, Town Hall presentations, organizational announcements, and social media content.
• Partnered with Human Resources to design and launch annual communication campaigns, supporting annual colleague surveys, performance evaluations, organizational restructuring, colleague engagement, and special initiatives.

Crisis & Issues Communications

• Served as Public Information Officer during COVID-19, leading internal, external, media, and public affairs responses for a multi-hospital, multi-state health system.
• Directed crisis communications for public safety events (pandemic, shootings, helipad collapse), politically sensitive service closures, leadership changes, breach events, and payer negotiation disputes.

Digital and Social Media

• Directed organic social media strategy for health systems to expand brand awareness, strengthen reputation, and foster authentic audience engagement.
• Led cross-functional content teams to develop high-quality written and visual posts, align messaging with strategic goals, and ensure brand consistency.
• Monitored performance metrics and analytics to measure impact, optimize campaigns, and grow an engaged online community.

Executive & Leadership Advisory

• Provided coaching and advisory support to C-suite leaders, mid-level, and senior executives, helping them achieve organizational goals and professional success.
• Produced governance communications, CEO reports, and strategic board-level messaging to align leadership and stakeholders.

Media, Reputation & Brand

• Led the media strategy function for multiple health systems.
• Built proactive media relations strategies, achieving hundreds of positive placements per month and $950M aggregate readership with 70% positive sentiment.
• Designed integrated marketing campaigns to elevate brand presence, support philanthropy, and grow service lines.

Organizational Redesign & Leadership

• Led strategy, marketing and communications department redesign efforts during major system transitions, reorganizing staff roles to support growth priorities, enhance efficiency, and strengthen customer experience.
• Oversaw multi-million-dollar budgets and led teams across diverse healthcare systems.

Strategic Growth & Expansion

• Executed comprehensive messaging to support a $300M Children’s Hospital expansion, Foundation capital campaigns, and launches of new programs for service lines, including oncology, neurosciences, and trauma.
• Led public relations, event management, internal and external communication, and media strategies for mergers, acquisitions, facility openings/closures, groundbreaking events, and advocacy initiatives.

Technology & Transformation

• Led enterprise-wide communications for EPIC electronic medical record conversion across a multi-hospital system with 75 outpatient clinics.
• Guided the regional communication launch of “first of its kind” transformational care model, TogetherTeam Virtual Connected Care™, enhancing nursing and patient experience.