The Srg5 Blueprint – Four Focus Areas:
- Roadmap for Success (Strategic Planning and Management)
- Exceptional Leadership (Leadership Advisory)
- Telling the Story (Marketing, Communications, Digital Media)
- Community Engagement (Public Affairs and External Relations)
Roadmap for Success
(Strategy Planning and Management)
Strategy Planning and Management
- Defining or refining the organization’s mission, vision and values
- Developing a comprehensive strategy and execution roadmap
- Analyzing external and internal market conditions
Strategic Management
- Identifying and prioritizing critical strategic initiatives
- Designing a strategic management system
- Executing the strategic roadmap
- Telling the roadmap story to stakeholders
Exceptional Leadership
(Executive Leadership Coaching and Interim Leadership)
Today’s healthcare environment requires leaders to guide their organizations through major system-wide transformations in the context of significant change and an evolving regulatory environment. Changes may include right-sizing due to cost constraints, provider and staff re-alignment, program and service innovations, new consumer-facing strategies, and increasingly, the blending of organizations resulting from strategic partnerships, joint ventures, mergers and acquisitions. Oftentimes, the rate and speed of change, coupled with leadership and management changes, may leave an organization vulnerable to achieving strategic goals. To support organizations through these difficult transformational transitions, Srg5 provides:
Interim Leadership
- Interim Vice President of Strategy and Planning
- Interim Vice President of Communications
- Interim Vice President of Marketing
Executive Leadership Coaching and Development
- Transitional and Development Coaching
- Strategic Leadership Advisory
- Retreat and Leadership Team Facilitation
Telling the Story
(Marketing, Communications and Digital Media)
Strategic Marketing and Branding
- Developing and executing an Image Branding campaign
- Developing and executing a Strategic Marketing and Public Relations Plan
- Developing and executing Issues Campaign messages
Communications
- Crisis Communications
- Internal and External Communications
- Advocacy and Issues Communications
- Strategic Direction Communications
Digital Marketing and Social Media
- Web Design and Development
- Content Marketing
- Search Engine Optimization
- Lead Generation
- Email Marketing
- Re-Targeting
- Mobile and Video Marketing
Community Engagement
(Public Affairs and External Relations)
Today’s rapidly changing healthcare environment requires extensive support and staff to successfully represent an organization’s service agendas and protect the interests of the patients and communities served.
- Grassroots, social media, and digital marketing campaigns to educate and influence stakeholders and communities served
- Relationship building with business, community and government
- Public relations with government and non-government entities
