The SRG5 Blueprint: Four Focus Areas
1. Roadmap for Success
Strategic Planning and Communications Alignment
Strategy Planning and Management
- Align organizational priorities with mission, vision, and values
- Identify and prioritize critical initiatives
- Design strategic communications to advance strategic priorities
- Communicate the strategy effectively to stakeholders
2. Exceptional Leadership
Fractional, On-Demand and Advisory Services
Healthcare organizations operate in a dynamic environment characterized by rapid transformation, unplanned regulatory shifts, and ongoing organizational change. Oftentimes, the rate and speed of change, coupled with leadership and management changes, may leave an organization vulnerable to achieving strategic goals. We support leaders navigating these challenges through:
Fractional and On-Demand Leadership
- Provide interim executive leadership for marketing, communications, and business development
- Assess and realign teams, develop integrated strategies, and lead departments through transition
- Deliver senior-level expertise for high-impact projects such as facility openings, program launches, and market growth initiatives
Leadership Advisory and Coaching
- Support executives and emerging leaders through role transitions, development, and performance growth
- Partner with CEOs and senior teams to align leadership, strategy, and communications for organizational success
3. Telling the Story
Marketing, Communications and Digital Media
Strategic and Corporate Communications
- Create messaging playbooks, executive communications, board reports, and speeches; manage leadership transitions and organizational change narratives
Branding and Integrated Campaigns
- Strengthen brand identity with integrated communication strategies and measurable campaigns
Crisis and Issues Response
- Develop communication strategies to support organizational changes, which may include leadership departures, Human Resource integration, cybersecurity events, public health, and/or environmental crises
Digital and Social Media
- Drive engagement and reputation through organic digital strategies and high-quality content
Advocacy and Governance Communications
- Advance advocacy and policy priorities through stakeholder engagement, governance messaging, and targeted campaigns
4. Community Engagement
Public Affairs and External Relations
Today’s rapidly changing healthcare environment requires extensive support and staff to successfully represent an organization’s service agendas and protect the interests of the patients and communities served.
- Build and sustain relationships with business, community, and government stakeholders
- Develop grassroots and digital campaigns to educate, inform, and influence communities
